William Hill Review

William Hill is a veteran bookmaker founded in 1934, making it one of the longest-established betting brands in the world. Its origins were unconventional — founder William Hill began collecting illegal bets in Birmingham before the business was formalised and grew into a national presence with hundreds of high street shops. The brand has changed hands several times in recent decades, most recently being acquired by 888 Holdings in 2022 for £1.95 billion. William Hill is licensed by the UK Gambling Commission and the Gibraltar Gambling Commissioner — two of the most rigorous regulatory bodies in online gambling. In our testing, we found the platform reliable and well-stocked, with a clear split between its sports and casino offerings. The website design is functional but dated, and the sportsbook homepage relies heavily on a promotions-first layout rather than surfacing key events and markets upfront. The casino section (branded 'Vegas') is considerably cleaner and easier to browse.

William Hill's sportsbook is one of its most impressive features. Football is the headline sport, with popular fixtures offering over 700 individual markets — 1X2, Asian handicap, correct score, both teams to score, first goalscorer, corners, cards, and a wide range of player props. Odds are consistently competitive, placing William Hill at the more favourable end of the UK market for value. Beyond football, the sportsbook covers American football, athletics, basketball, boxing, cricket, cycling, darts, esports, golf, greyhound racing, horse racing, ice hockey, MMA, motor racing, rugby league, rugby union, snooker, tennis, volleyball, and more. Regular promotions add further value: 2UP offers on football, Best Odds Guaranteed for horse racing, price boosts, and bet builder specials run throughout the week.

William Hill provides 24/7 customer support via live chat, accessible directly from the website. Initial contact is handled by a bot, but agents take over for more complex queries. In our testing, responses were prompt and issues were resolved efficiently. An alternative is to contact the team via Twitter/X (@WillHillHelp), monitored between 8am and 11pm. There is no phone number or email address available, which is a gap compared to some competitors — though this is increasingly common across online operators.

Languages: English